To say 2021 has “been a year” for the natural products industry would indeed be an understatement (and also an intolerable cliché). Yet despite its many challenges, as we were forced to face the harsh reality that the pandemic might be here to stay, fresh perspectives and new natural products industry trends that are transforming the overall consumer packaged goods (CPG) industry for the better also emerged.

Consumer behaviors are changing, and with that comes the opportunity for the natural products industry not just to meet consumers where they are, but also to predict where they’re heading. This 2022 natural products industry trends forecast reveals a shift from merely surviving today's problems to creating solutions for a brighter future in 12 key areas.