For many economies, COVID-19 pandemic is critical, and millions of tourism businesses and workers are eager for holidaymakers to return, especially given how badly the sector has already been hit.

International tourist arrivals last year fell to levels not seen since 1990. UNCTAD estimates the crisis has cost the world about $4 trillion and placed over 100 million direct tourism jobs at risk.

As the impact is so big as the numerous suppliers and businesses are linked to the core sector, the kick-start of recovery in tourism is urgent.