The benefits of unmoderated content testing are manifold: the study is usually less expensive than a moderated one and it can be conducted anywhere, at any time. You can also test with as many respondents as you want – all you have to do is send them a study link. This makes unmoderated research the go-to solution when looking for quantitative evaluation.

In-person content testing is the opposite. You can still use specialized tools to help you, but you’ll need to be in the same room with your respondent. The benefit is that you’ll get to genuinely watch respondents complete the study right in front of you.